SELECTED PROJECTS ↓
visual identity beyond the logo
Visual identity is a set of elements that represent a brand: logo, color palette, typography and supporting graphics. Here we also create an instruction guide in order to insure the brand will be always applied correctly.
A great visual identity goes beyond beauty and must be strategically designed to represent the DNA of the brand and connect with it's audience. A clear and harmonious communication brings credibility and professionalism, adding value to your product or service.
naming beyond the name
The name is the brand's message. One that will be the most heard, read and written. Therefore, investing in naming is essential to gain visibility and reflect the brand's values. Like the visual identity, the name goes far beyond a creative exercise or an arbitrary choice. For a successfull naming there must be an integration between creativity, viability (legal, linguistic and cultural) and strategy.
